Backlit Media is the embedded content function for industrial construction businesses that are tired of being invisible — without the cost or risk of hiring in-house.
You know your work is excellent. Your clients know it. Your team knows it. Outside that circle? Silence. And silence is expensive.
Every project you finish is a case study, a capability proof, a recruiting tool. Instead it's an iPhone photo, one LinkedIn post, and a folder that never gets opened again.
Your capability statement uses the same stock images as your competitors. You're telling evaluators your work is excellent, but you're not showing them — and showing wins.
You hired a marketing person. They're organised, they try hard. But they're a generalist — a scheduler, not a storyteller. The content is fine. It's not moving the needle.
You posted consistently for a month or two. Then a project got busy, then the next one, then posting stopped entirely. Your last post is from six months ago.
I started as a tiler. I worked through construction project management, spending years on live industrial sites — BHP's Olympic Dam mine in South Australia, Santos's gas processing facilities at Moomba. I know what a live site looks, feels and operates like at 5am. I know the language, the safety culture, the pressure.
I know what principal contractors like BHP and Santos expect from their service partners — because I was the one delivering it.
Then I made a deliberate move. I saw from inside a major industrial services company how badly most construction businesses communicate their own capability. So I built the skills to fix it. Today I create content and run marketing for a global mining technology company — while operating Backlit as the specialist content function I wish my former employers had.
"I've been on your sites, in your meetings, and across your tender tables. I know what your clients are looking for — because I used to be one of them."
Most suppliers take a brief and deliver assets. We embed, plan, and show up every month with a clear understanding of what your business needs to say right now.
Before we pick up a camera, we ask about tenders in progress, projects reaching milestone moments, capabilities worth demonstrating, people worth profiling. Content is planned around your business priorities — not around what's easy to shoot.
We show up — on your sites, at your depots, in your workshops. Professional equipment, site-safe, and experienced in environments where most creatives won't set foot. We capture the work as it actually is.
Edited photos and video, written captions, formatted for LinkedIn, website, tenders, capability statements, and recruitment. Nothing to brief further. Nothing to chase. Assets in your hands, ready to publish or present.
We get better the longer we work together. We learn your business, your tone, what resonates with your clients. Your content library grows every month. So does the gap between you and competitors who aren't doing this.
The real question most businesses are asking is: should we bring someone in-house, or use Backlit? Here's what that decision actually looks like.
The Platinum plan ($8k/month · $96k/year) delivers the equivalent of a full content department at roughly the same all-in cost as a single coordinator.
All plans are monthly rolling subscriptions. No contracts. No lock-in. All assets owned outright by you from day one.
All prices ex. GST. Monthly rolling subscription — 30 days notice to exit, no lock-in period.
Add-ons available: managed LinkedIn publishing, asset library management, photo-only subscription.
No pitch deck. No proposal. Just a direct 30-minute conversation about what your business needs to communicate — and whether Backlit is the right fit to help you do it.
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